The 302.sh blog
Notes on links, redirects and the web underneath them.
Practical guides to redirects, URL shorteners, link analytics and SEO — from the team building 302.sh.
Should You Shorten an Affiliate Link? Check the Shopping Path First
Choose between native shopping tags, affiliate URLs and short links. Check program rules, preserve the tracking path and verify what each report can tell you.
Read articleShould You Put a QR Code in Your Ad? A Placement Checklist
Decide when a QR code belongs in an ad. Check placement, offer and destination, then measure completed actions without mistaking scan counts for campaign success.
Read articleWhy Your YouTube Link Is Not Clickable
Check where YouTube allows clickable links, compare Shorts with long-form videos, and troubleshoot feature access before changing your URL or shortener.
Read articleWhat Instagram Bio Link Clicks Can Tell You
Separate Instagram insights, bio-page views, outbound clicks and completed actions. Learn what each report can establish before inferring who clicked.
Read articleQR Code Visits vs GA4 Sessions: Why the Numbers Differ
Investigate mismatched QR link visits and GA4 sessions. Check redirects, tags, consent, filters and reporting windows before treating a gap as lost traffic.
Read articleWhy Email Links Get Clicks Before Anyone Reads the Message
Investigate email link clicks from security scanners, previews and repeat visits. Compare reports and test safely before treating a click as a person's action.
Read articleEvent Registration QR Codes: Keep Signs Useful When Plans Change
Create an event registration QR code, test form access and confirmation, and maintain printed signs. Keep link visits, completed registrations and check-in separate.
Read articleHow to Share a PDF With a QR Code—and Replace the PDF Later
Share a PDF through a QR code, check access without the owner's login, and choose a stable file address or an editable short link for later updates.
Read articleCan You Change URL Shorteners and Keep Your Printed Links?
Find out when printed short links can survive a provider change. Check domain ownership, exact path mappings, import limits, HTTPS and rollback before migrating.
Read articleShort links,
beautifully managed.