Step 1
Choose your domain
Add a branded address like go.yourbrand.com.
Custom domains for growing brands
302.sh helps independent creators and small-business owners turn every campaign into a branded short link — and every click into a growth signal. Connect go.yourbrand.com for free, then publish from Creator with automatic TLS, 90-day analytics, QR codes and smart routing.
Already supporting 300+ small businesses and creators.
How it works
Step 1
Add a branded address like go.yourbrand.com.
Step 2
Paste the records we give you. We verify everything automatically.
Step 3
Your branded links are secure and ready to use.
Built for independent brands
Give every launch, product drop, profile and campaign a link people recognize — then learn which sources, countries and devices are moving your audience.

Why bring your own domain
01
go.yourbrand.com/launch reads as you, not as a generic shortener. Branded short links build trust with the people clicking them — your audience sees your name before they tap.
02
Certificates for your domain are provisioned through Cloudflare when it verifies and renewed automatically after that. Nothing to buy, upload, or remember to rotate.
03
One CNAME, one TXT — added at your registrar, verified automatically. The dashboard shows a live status and a re-check button, so you're never guessing whether DNS has propagated.
04
On your own domain, slugs are yours to name — anything the format allows, as short as 3 characters, with none of the shared-namespace tier gating that applies on 302.sh.
05
Clicks on branded links flow into the same dashboard as everything else — a rolling 90 days of click history for every link, on every plan.
06
The core 302.sh promise holds on your domain too: analytics quotas are soft caps on tracking, never on redirects. Your branded links keep sending people where they should — always.
In their words
300+
They use branded links to launch quickly and make practical growth analysis part of the work — without adding an enterprise analytics stack.
“302.sh has the right balance of simplicity and power. The interface feels modern and uncluttered, while branded links, analytics, and smart routing give us everything we actually need.”
“Setting up our own short domain was quick, and the redirects are consistently fast. We get clear, useful analytics without paying for an enterprise plan full of features we'll never use.”
“302.sh helped us launch and measure campaign links in an afternoon. The flexible routing and fair pricing made it an easy choice for our growing business.”
FAQ
Add a subdomain you own — for example go.yourbrand.com — on the Domains page of your dashboard, then create the DNS records we show you at your registrar: a CNAME pointing at 302.sh plus a TXT record that proves ownership. Verification runs automatically, and DNS changes typically propagate in 1–15 minutes. Connecting and verifying one domain is free; publishing short links on a verified domain requires Creator or higher.
No. When your domain verifies, a TLS certificate is provisioned for it automatically through Cloudflare, and it is renewed automatically after that. Your branded links are served over HTTPS with no certificate to buy, upload, or rotate.
Not yet — custom domains are subdomains only for now (go.yourbrand.com, links.yourbrand.com), connected with a simple CNAME record. Apex domains need a different DNS setup and aren't supported yet.
Every account can connect and verify one domain before paying. Publishing links on it starts with Creator at $9/mo. Creator ($9/mo) includes 1 custom domain, Pro includes 5 custom domains, and Business includes 25 custom domains, with no per-domain add-on fees.
Yes. Links on your own domain get the same rolling 90-day click analytics, the same QR codes, and the same smart routing rules your plan includes as links on 302.sh. And redirects are never capped on any tier — your branded links keep working even if you run past your monthly analytics quota.
Yes — it's your namespace. On your own domain you can name links anything the slug format allows, as short as 3 characters, on any plan with a custom domain. The tier-based minimum slug lengths only apply to custom slugs on the shared 302.sh domain.
Related
Put your links on your own domain.
Connected in minutes, HTTPS included.